How To Start A Personal Training Pod Cast Business In Malaysia?
Hei personal trainers in Malaysia ! How is things going? Another great article for those that want to start their online personal training business .
In this article i will be sharing about how to start a personal training pod cast business in Malaysia .
Before i start talking about this business model , let me explain what is pod cast .
According to wikipedia ,
“A podcast is an episodic series of digital audio or video files which a user can download to listen.”
So , listening to pod cast ,is similiar to listening to music , just that the contents are different .
Why This Business Model ?
Pod cast is growing fast!!! and i mean REAL FASTTTTT , faster than you gain weight !Lets look at some fact :
a) an article by Variety back in Feb 2018 said:
Apple Podcasts … features more than 500,000 active podcasts, including content in more than 100 languages.
Stats from podcastinsights.com
- 70% of the US population is familiar with the term “podcasting” – up from 64% in 2018 (Infinite Dial 19)50% of all US homes are podcast fans (Nielsen, Aug 2017)
- 51% (144 million) of the US population has listened to a podcast – up from 44% in 2018 (Infinite Dial 19)
- 32% (90 million) listened to a podcast in the last month – up from 26% in 2018 (Infinite Dial 19)
- 22% (62 million) listen to podcasts weekly – up from 17% in 2018 (Infinite Dial 19)
- 16 million people in the US are “avid podcast fans” (Nielsen Q1 2018)
- 56% of podcast listeners are Male
- 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
- 27% of US podcast listeners have a 4-year college degree – vs 19% for US pop
- 36% of podcast listeners are non-white – vs 30% in 2010 (Nielsen, Aug 2017)
If you are not in this , you are going to left behind real soon . Being said so , all of these figures are coming from US , i doubt that Malaysian will catch up anytime soon .
By far the popular pod cast in Malaysia that people frequenly listen to is ICE KACANG ,and BFM . If you know any podcast station in Malaysia feel free to let us know by commenting on the comment box below.
You might be wondering , how the heck am i going to start a pod cast ? It is super easy , all you need to do is to brain storm a series of topics and record it using your phone!! I have done a few pod cast interview session with some of the top PTs in Malaysia , you can have a look over here.
It is really that simple . After recording you can blast it off to spotify , your instagram , facebook , youtube ,any social media platform .
How To Earn Money By Doing Personal Training Pod Cast In Malaysia?
There are a couple of ways that you can ear money by doing pod cast .
- Advertising and affiliate marketing — You can talks about a product and gives a discount code. Brands are also beginning to sponsor entire episodes or series this might takes time ,as if you are new and no “fans” , noone will give a shit to you . So , build up your fans base first . You also can do affiliate marketing through pod casting , where you introduce a product and when people buy , you will get some commissions out of it .
- Membership/subscription models — Some podcasters charge listeners for early access to content, ad-free listening, or exclusive bonus episodes. And again this will only happen when you have enough fans . You can create a free membership site using patreon .
3 Top Place To Publish Your PodCast for FREE:
Some good example of Personal Training Pod Caster for Your Reference:
- The Jillian Michaels Show
- The Fit2Fat2Fit Experience
- Mind Pump | Raw Fitness Truth Podcast
- ShapeScale ® » 20 Minute Fitness Podcast • powered by Shape
- The Model Health Show Podcast
I hope you learn something today 🙂