Hei guys, im coach Weng here, in today”s presentation I would like to share with you, how a commercial gym or any gym owner can use facebook ads to market their services to their targeted customer . I am not a facebook marketer expert , I am just someone that really into the fitness industry .
Before I start my presentation, a few questions I would like to ask you.
- If you are a gym owner or the gym marketing team , which age group that you are targeting now , or you will be targeting .
- Which company will you choose to partner with and why ?
- Which gender will you be targeting?
Use a few minutes to write all these answer down, and compare the results at the end of this course.
So let’s get started.
First thing first , just go to create ads , and click on audience insight .
Just type in Malaysia in the location tab as we are going to look at the gym in Malaysia.
There are 3 main big commercial gym in Malaysia , we have celebrity fitness , fitness first and also anytime fitness.
Just ignore age and gender for now .
Ok lets see what information we can get from celebrity fitness . hmm….somehow, celebrity fitness in not on the list .is ok , lets try fitness first .
So , as we can see over here , total women in fitness first malaysia is 54% and man is 46% .
The women age range between 18-44 is91%
The Men age range between 18-44 is 94%
So , is fitness first is going to launch a new class or marketing campaign, they will make sure(hopefully ) their new class or marketing campaign is focusing on these group range.
Now , lets look at some interesting data. 45% of the fitness first members are on single”s status and 37% is on married status . So , fitness first might want to create a marketing campaign that focus on this single group .
Another important things that a gym business owner must look at is the Page Likes tab . In this tab , you get to see what actually fitness first”S members are interested at . This will include , what restaurant they like , what type of insurance they buying , what sports they play .
Lets head up to Page Likes tab now ..
As we can see over , fitness first members are interested at viper challenge , food panda , spartan race malaysia , Mah sing group and also AIA Malaysia.
As we can see over here, 8.4k of fitness first members interested with celebrity fitness , I think this is become the merge of both gym last year . 6.4k of fitness members are interested with viper challenge and also food panda , chili”malaysia 7.6k .So , if fitness first is looking for a partner for marketing collaboration, these list of “company” will be the best choice .I hope fitness first is using these company list in doing their marketing campaign .
From this location list , we get to know where is fitness first “s members come from .
So , as expected , most of the members come from KL .Fitness first can also use this data to better target their gym members .
Next lets look at anytime fitness Malaysia .
As we can see over here , anytime fitness Malaysia consist of 39% women and 61% men.
The women”S age range from 18-44 is 89 %
The men at the age range from 18-44 is 93%
From here we can see that , there is a different of 22% between men and women . Men has a higher percentage in anytime fitness Malaysia .
So , if anytime would like to have a marketing promotion , there need to focus more on the men .Being said so , there is a huge gap that anytime fitness can improve on ,which is to increase the female membership at their gym . I always believe that , the more female in a gym , the more male will be attracted to the gym .So , increase the female membership , then the male membership will increase as well .ANd this will increase the overeall membership in the gym .
Lets look at the Page Likes Tab . As you can see ,anytime fitness members have quite a different area of interest .
They are interested at wdcnutrition, matrix concepts ,manulife Malaysia, my town shopping centre sunway velocity mall .
I think it wil be the best if I can bring both data up and do a comparison .
As we can see over here , fitness first has a more even distribution on gender compare with anytime fitness. As I mention before , in my opinion , if anytime fitness could focus a little more on the female area , there might be able to do better than now .