WENG HONN”S FULL GUIDE ON CREATING AN AWESOME ONLINE COURSES FOR FITNESS COACH
The best way to leverage on internet and sell training services is by creating an online fitness course .
Education is increasingly all about online learning. Just look at NASM or ACE , they have been doing education for yearssss now .
Well , you do not need to be a NASM or ACE master trainer to create and sell your online course, as long as you know what you are talking about and create a course based on your knowledge and supported by evidence and research you are good to go!
The Market Of Online Courses
According to market research firm Global Industry Analysts, the online education industry will grow from $107 billion in 2015 to $325 billion in 2025. In 2017 alone, investors poured $8.15 billion in the EdTech industry, which on its own generated almost $200 billion in revenue.
You better be part of this business!!
Now in this article you will learn how to create a successful online coaching course as a fitness coach .
Btw , in fact i have created a complete step by step guide on how to create a awesome course. Feel free to check it out Start Up Course Hero – Create An Online Course That Sell.
How to Create An Online Course for Fitness Coach
Step 1: Define the Problem
Creating an online class is just like starting a business. You must first find the demand of the course .But in order to do that you must first define the problem.
What you have to remember is that knowledge is power. A good course ,is a course that provide the knowledge to solve a problem .The goal of your online course is to help guide them through that transformation process , or the process of solving the problem .
For example , if you are a weight loss coach , you need to find out what is/are the problem of people nowadays so hard to loss weight . Is it because of the time , space to exercise , the food that they consume .Once you get the answer you will then create a course that focus on solving those obstacle that preventing people to loss weight .
Your online course might be , loss weight for office lady , 30 minutes weight loss home programme , or 10 minutes weight loss for busy mother .
Blindly creating a product with weight loss as goal will not help .Your course need to be able to solve the “problem” that stopping people to loss weight .
So , the question now is , how the heck i know what my audience want ? We are going to use a free toll called youtube buddy . Download youtube buddy
This tool is free to use. So , go ahead to download this before continuing reading.
Step 2: Looking for Products Ideas.
Now , lets use youtube buddy to help us to get us some good topic ideas.
ALWAYS REMEMBER THIS :The key to creating a successful online course is identifying exactly what outcome your audience is looking for.
After downloading youtube buddy , you get to see things that you will not see if you do not have youtube buddy .
Pointer #1 :Topic
Type in the topic that you are interested into the youtube search box , in this example will be weight loss for women.
Pointer#2 : Topic Supply/Demand
Youtube buddy will show you how competitive is your keywords in this demo “weight loss for women”. So , based on youtube buddy , this keywords”weight loss for women” ,
“Even though this keyword is fairly competitive, it is searched so often that it is probably worth targeting.”
So , weight loss for women might be a good topic to create.Hold on for a second .
Why do we want to use youtube as a research ground?
Youtube is the second largest search engine , the first one is google . And youtube is under google as well , so the best way to market and promote our course is through youtube. Some good facts about youtube ,the total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on Youtube every single day!! So , if you are not using youtube for your research and marketing, you are going to missed some gold mines over here .
Pointer #3 : Related Searches
Youtube buddy also suggest the related search keywords about weight loss for women . You can also explore abit more on these keywords , and you might find something interesting as well.
Step 3:Choosing A Platform To Sell Your Online Course
There are a couple of way to do this . You can upload your online courses to marketplace such as udemy(the largest atm) or self hosting platform such as teachable .
My advice for noobie coach or anyone that just started online course creation , GO FOR UDEMY . As this type or marketplace will market and promote their website heavily .On self hosting , you need to promote your own products/site .And if you are new to this online course business , you will not see much gain by using self hosting .
Feel free to sign up for Udemy , it is free .
Learn How To Drive Massive Traffic To You Online Course – The Fishermen System
Step 4: Boosting Traffic To Your Online Course
The fishermen marketing is not a new marketing strategy or a get rich fast thingy , but this is a system that used by many online marketers .
What am I doing here is to gather everything , and structured it into a more organize system , so that anyone can use this system to drive massive traffic to their online business .
WHAT IS THE FISHERMEN MARKETING METHOD ?
To start with , lets look the fishermen anatomy .
So a fishermen , need to have a place to fish , need a rod , a bait and the rewards that he is going to get , is a fish .
And this is exactly same as marketing.A place to fish , is the platform that we generate traffic .A rod is the marketing efford that you need to put in. The bigger the fish , the bigger the rod .
If you want to generate massive traffic , you need to spent massive effort , simple as that.A bait will be the type of content that you use to generate traffic.And The rewards wil be the traffic.So now , lets dive in a little bit deeper .In order to start fishing , we first need to know where are we going to fish .As different place might require different bait .Fish of all , we need to choose a platform for us to generate traffic.
The popular platform will be:
-email list(if you have one)
– udemy (the largest marketplace for online learning)
My personal choice on platform will be youtube , facebook , pinterest , blogs ,email and udemy .Before we continue , feel free to choose at least a good 3 platforms to fish .Next we are going to look at bait .There a couple of baits that you can use to drive traffic to your online course .I assume that you already choosen the platforms that you prefer . You can produce videos, article , infographic , audiobook , podcast , ebook , free online consultation as your bait .
The purpose of this bait is NOT to hard sales your products or services , instead you are creating a mini course or valuable contents that able to help your audience to solve their problems .Hard selling does not work anymore .
Next we are going to look at rod. What sort of rod should you be using. How often do you need to post contents to your platform.
According to social media 101 training , buffer recommneds this posting frequency,
For facebook , 2 times per day at most , twitters 3 times per day or more, linkedin 1 time per day , google plus , 3 times per day at most , pinterest 5 times perday or more , instagram 1.5 times per day or more .Not sure what is the .5 means , but yeah , this is the rod that you should be using .
So , this is the whole system of the fishermen system .
First you need to choose at least 3 platforms to publish your contents.After that , you need to choose what sort of bait that you want to give to your audience, last but not least , you need to choose the rod , which is the frequency of posting.
So now , you already have the fishermen system , next you need to learn about the fishermen mind set .
Mindset is Everything
Mindset goes further than tools and whatever knowledge you have.
– What are you thinking when you launch your boat to go fishing?
– What will happen if you don’t catch anything?
– Will you get frustrated and quit?
– Or will you drive on?
And this can be converted into ,
– what are you thinking when you published your video or contents on your youtube or facebook ?
– What will happen if you don’t get any sales or traffic?
– Will you get frustreted and quit?
Or will you drive on ?
You need to understand that , greatness does not come overnight . You need to go through days of tougness , strom ,sun burn , mosquito bite in order to get on a great bite as the sun was getting low in the sky.
A fishermen is a person that is very patient , appreciate everyday”s rewards big or small to none , has a strong determination on being success and definately a person that do not give up easily .
This is same as online business . On my first online course, I work day and night , no weekends or holiday , when my friends are watching movie , chilling their ass out , I am hiding inside my room to finish off my online course and the sad thing is that I only get to generate my first dollars after couple of weeks . But I did not stop . As I know that if I can make a dollar today , I can make another 1000 of it .
For those coaches that is interested in creating an online business on creating courses , feel free to enroll in this course .