via GIPHY In my opinion, the fitness industry in Malaysia is still very young. According to the Themalaysianreserve.com (2017), the market penetration rate of fitness centers in Malaysia is between 1% and 2% compared to 5% in Singapore, and between 10% and 17% in the US, Australia and the UK. That means, there are only 320000- 640000 out of 32 million Malaysian have a gym membership. There is still a lot of room for business expansion, near to 99% of “empty market”. However, this number is not really accurate, as not all…