Step 4: Boosting Traffic To Your Online Course

The fishermen marketing is not a new marketing strategy or a get rich fast thingy , but this is a system that used by many online marketers .

What am I doing here is to gather everything , and structured it into a more organize system , so that anyone can use this system to drive massive traffic to their online business .

WHAT IS THE FISHERMEN MARKETING METHOD ?

To start with , lets look the fishermen anatomy .
So a fishermen , need to have a place to fish , need a rod , a bait and the rewards that he is going to get , is a fish .

And this is exactly same as marketing.A place to fish , is the platform that we generate traffic .A rod is the marketing efford that you need to put in. The bigger the fish , the bigger the rod .

If you want to generate massive traffic , you need to spent massive effort , simple as that.A bait will be the type of content that you use to generate traffic.And The rewards wil be the traffic.So now , lets dive in a little bit deeper .In order to start fishing , we first need to know where are we going to fish .As different place might require different bait .Fish of all , we need to choose a platform for us to generate traffic.
The popular platform will be:
– youtube
-facebook
-pinterest
-twitter
– blogs
-email list(if you have one)
– udemy (the largest marketplace for online learning)

My personal choice on platform will be youtube , facebook , pinterest , blogs ,email and udemy .Before we continue , feel free to choose at least a good 3 platforms to fish .Next we are going to look at bait .There a couple of baits that you can use to drive traffic to your online course .I assume that you already choosen the platforms that you prefer . You can produce videos, article , infographic , audiobook , podcast , ebook , free online consultation as your bait .

The purpose of this bait is NOT to hard sales your products or services , instead you are creating a mini course or valuable contents that able to help your audience to solve their problems .Hard selling does not work anymore .

Next we are going to look at rod. What sort of rod should you be using. How often do you need to post contents to your platform.

According to social media 101 training , buffer recommneds this posting frequency,

For facebook , 2 times per day at most , twitters 3 times per day or more, linkedin 1 time per day , google plus , 3 times per day at most , pinterest 5 times perday or more , instagram 1.5 times per day or more .Not sure what is the .5 means , but yeah , this is the rod that you should be using .

So , this is the whole system of the fishermen system .

First you need to choose at least 3 platforms to publish your contents.After that , you need to choose what sort of bait that you want to give to your audience, last but not least , you need to choose the rod , which is the frequency of posting.

So now , you already have the fishermen system , next you need to learn about the fishermen mind set .

Mindset is Everything
Mindset goes further than tools and whatever knowledge you have.

– What are you thinking when you launch your boat to go fishing?
– What will happen if you don’t catch anything?
– Will you get frustrated and quit?
– Or will you drive on?
And this can be converted into ,

– what are you thinking when you published your video or contents on your youtube or facebook ?
– What will happen if you don’t get any sales or traffic?
– Will you get frustreted and quit?
Or will you drive on ?

You need to understand that , greatness does not come overnight . You need to go through days of tougness , strom ,sun burn , mosquito bite in order to get on a great bite as the sun was getting low in the sky.

A fishermen is a person that is very patient , appreciate everyday”s rewards big or small to none , has a strong determination on being success and definately a person that do not give up easily .

This is same as online business . On my first online course, I work day and night , no weekends or holiday , when my friends are watching movie , chilling their ass out , I am hiding inside my room to finish off my online course and the sad thing is that I only get to generate my first dollars after couple of weeks . But I did not stop . As I know that if I can make a dollar today , I can make another 1000 of it .